Randilyn DelaCruz
VP of Global Product Development
- Product Design
- Development & Innovation
Expertise
- Product design, development & innovation
- 15 years of experience designing products in the Hair extensions industry
- 20+ years developing beauty tools & accessories, and hair care
- Experienced in product claims & market testing with the Stylist community
Experience
I’m the Vice President of Product Development at BELLAMI, with experience across 14 hair extension brands. My main goal, always, is to bring beauty products to life; from the first spark of an idea through technical design, stylist testing, manufacturing, and launch.
